The fragrance paper, created by Fakoshima Perfumes in conjunction with The Blueprint, is designed for fumigating spaces. To do this, simply tear off one strip of paper, fold it into a accordion, and set one of the edges on fire. Then blow out the open flame so that the paper is left to smolder. Place the smoldering strip in an ashtray. The strips or sheets can also serve as bookmarks or sachets.

The fragrance, inspired by the composition of the classic "Armenian paper," combines powdery sweet-sour raspberry and smoky tobacco birch tar, shaded by cedar, tonka bean and amber notes.